Behind the scenes, our team has been working hard to deliver a new retail experience. Located at 66 The Parade, Norwood, we're proud to announce that our flagship store has now opened.
![new ortc clothing co. store](https://cdn.shopify.com/s/files/1/0030/8602/4822/files/header_1024x1024.jpg?v=1666228226)
Over five months, we worked closely with Adelaide-based Interior Designer Georgie Fried of Alchemists ID to transform the old structure into a space that evokes a calming, inviting, and natural feel.
![After](https://cdn.shopify.com/s/files/1/0030/8602/4822/files/img1_1024x1024.jpg?v=1666231280)
NOW
![Before](https://cdn.shopify.com/s/files/1/0030/8602/4822/files/img2_1024x1024.jpg?v=1666231461)
THEN
![NOW](https://cdn.shopify.com/s/files/1/0030/8602/4822/files/img3_1024x1024.jpg?v=1666231540)
NOW
![Then](https://cdn.shopify.com/s/files/1/0030/8602/4822/files/img4_1024x1024.jpg?v=1666231580)
THEN
Over the past six years, ortc Clothing Co. founders Charlie Hender and William Swale have worked to establish and build the brand, with a strong value of putting customers first. This new retail space is a celebration of the brand's identity and another way to improve the experience for our community.
![ortc clothing co new store](https://cdn.shopify.com/s/files/1/0030/8602/4822/files/ORTC---66-The-Parade---36_1024_1024x1024.jpg?v=1666228649)
The store is full of natural light, open space, and beautiful neutral tones, creating a warm and inviting customer experience.
Featuring locally sourced bespoke art and furniture pieces throughout, we wanted to create a space where our community could have a moment of escapism each time they visited.
![ortc clothing co new store](https://cdn.shopify.com/s/files/1/0030/8602/4822/files/ORTC---66-The-Parade---32_1024_1024x1024.jpg?v=1666228906)
Visit us at 66 The Parade, Norwood, for the full experience, or shop online at ortc.com.au
Comments
ORTC = One Rundle Trading Company
What does the acronym stand for?!
Well done guys . Looks fantastic . Light & bright ! Congratulations on the new store !